In my experience the advertising of film affects my viewing of films. I use Youtube to view trailers that people have told me about. I also use sites like IMDB to find out about new films.

I mainly view films at home either on DVD or TV, i enjoy going to the cinema but it is expensive. The internet has allowed me to buy DVDs from niche markets that are not always available in highstreet retailers, such as old Hammer Horror or anime. I also view viral advertising, visiting websites of new films and loooking at the content.